Professional services
Consulting, advisory and specialist services where the buyer is comparing a shortlist, not browsing.
Searches like: business consulting · commercial advisory services
Google Ads for B2B services
Turn high-intent business searches into qualified sales enquiries.
Adlyvo runs service-specific Google Ads for B2B and commercial service companies: high-intent business searches, call, form and demo tracking, matched landing pages and lead-quality visibility, so sales gets enquiries worth chasing.
- High-intent B2B search
- Calls + forms tracked
- Service-specific campaigns
- Lead-quality visibility
The demand you want more of
A campaign for each kind of B2B demand you sell into.
Business buyers search by the problem they are solving, so each service you want more of gets its own ads, page and tracking instead of one general B2B account.
Commercial and business services
Recurring commercial work like cleaning or facilities, bought by someone responsible for a site or building.
Searches like: commercial cleaning · facilities services
Technology and specialist services
IT support, security and managed services searched by someone solving a specific operational problem.
Searches like: IT support services · commercial security
Quote and consultation-led services
Services that start with a conversation or a quote request, not a self-serve checkout.
Searches like: commercial electrical · managed services quoteHow B2B Google Ads work
From a business search to a qualified sales opportunity.
B2B leads usually need more qualification than a local consumer lead, so that step is built in, not skipped.
- 01
Problem or need
A business identifies a specific operational problem or project.
- 02
Google search
Someone searches for the service that solves it, not the company name.
- 03
Service-specific ad
The ad names the exact service, not a broad B2B pitch.
- 04
Relevant landing page
A page built for that service, with one clear next step.
- 05
Enquiry, demo or quote request
Calls, forms and demo requests are tracked back to the campaign.
- 06
Qualification
The enquiry is checked against the business and service you actually want.
- 07
Sales opportunity
Qualified enquiries are handed to sales with the context that produced them.
Where B2B ad spend leaks
Getting enquiries, but few real sales conversations?
- Broad, informational searches
“What is commercial cleaning” style searches cost clicks with no buying intent.
How Adlyvo helps: Campaigns lean on commercial-intent keywords, not research terms. - Student, job-seeker and research traffic
Course, career and “how to” searches attract people who are not buyers.
How Adlyvo helps: Negative keyword coverage is built around confirmed waste. - Wrong business or service intent
Consumer or residential searches reach a page built for a business buyer.
How Adlyvo helps: Search terms are reviewed and non-commercial intent filtered out. - Multiple services mixed together
One campaign for every service makes it hard to see what is working.
How Adlyvo helps: Each priority service gets its own campaign and budget. - Weak landing-page message match
A generic homepage does not answer the exact search that produced the click.
How Adlyvo helps: Each service gets a matching page with a specific next step. - Calls and forms not tracked properly
Enquiry volume looks fine while quality goes unmeasured.
How Adlyvo helps: Calls, forms and demo requests are tracked as real conversions. - Slow sales follow-up
A qualified enquiry goes cold while it waits to be picked up.
How Adlyvo helps: Response gaps and lead status become visible.
B2B campaign experience
We show approved results only, and none are published for B2B yet.
There is no approved B2B campaign screenshot published on this site yet, so we do not show one and we do not substitute unrelated numbers. What we can show is how call, form and demo tracking is set up and reported in real Google Ads accounts from other service businesses.
If you want to see what tracked reporting looks like for a business like yours, the audit walks through it against your own services and search terms.
View real case studies →What business buyers search for
Every B2B search is a different buyer, a different campaign.
“Commercial cleaning services”
The searcher: A facilities or office manager comparing vendors for a recurring commercial contract.
The campaign: A commercial-intent campaign sent to a service page built for a quote request, not a consumer cleaning page.
“IT support” or “commercial security”
The searcher: A business decision-maker solving a specific operational or infrastructure problem.
The campaign: A campaign built around the exact service, with negative keywords keeping out consumer and job-seeker searches.
“Business consulting” or a named commercial service
The searcher: Someone researching vendors before requesting a proposal or a call.
The campaign: A campaign and page that make requesting a consultation or quote the obvious next step, with the call tracked.
Examples of search intent, not exact keywords or guaranteed results.
Lead qualification and sales visibility
Not every form submission is a sales opportunity.
A tracked form fill is a start. What makes it worth a sales conversation, and what happens to it after, are both checked.
What gets checked
- Right serviceIs this the service you actually offer and want more of?
- Right company or customer typeIs the buyer the kind of business you sell to?
- Right geographyAre they in a market you serve?
- Fit where legitimately knownBudget or project scope, only when the enquiry itself shares it.
- Enquiry intentAre they ready to talk, or still researching?
- Lead sourceWhich campaign and search produced the enquiry?
Volume is easy to report and easy to misread. A campaign that produces a lot of form fills is not the same as one that produces enquiries your sales team wants to take.
Optimisation should not stop at “form submitted.” Which campaign and search produced the enquiry, whether it looked qualified, how fast it was followed up and its current status are tracked, so a lead is not just counted and forgotten.
Sensitive or private information is not tracked beyond what the enquiry itself shares. This is visibility into process and status, not a promise of revenue or closed deals.
Service and market fit
Good B2B leads need the right service and the right market.
- 01
Priority services
The services you most want more of get the budget and the landing pages.
- 02
Target markets
Locations and markets you actually serve are targeted, with wider reach only where it makes sense.
- 03
Excluded traffic
Consumer, job-seeker and research searches are kept out with negative keywords.
- 04
Service-specific landing pages
Each service and market combination lands on a page that matches it.
Targeting reduces irrelevant traffic but cannot be perfect. There is no claim of perfect targeting.
Who this is for
Built for B2B companies that want better-quality enquiries.
- Businesses with meaningful lead value
- Companies selling defined services
- Teams that can follow up with enquiries
- Businesses needing better-quality leads
- Companies running multiple B2B services
- Businesses wanting clearer source attribution
- Companies wasting spend on weak enquiries
Results depend on your services, market, competition and sales capacity. We do not promise fixed outcomes.
Budget, cost & why Adlyvo
Honest answers about B2B ad cost, and what you get.
How much should a B2B company spend on Google Ads?
There is no universal number. It depends on the factors below, and we review them before recommending a budget. Ad spend is separate from management and goes directly to Google.
Campaign setup$450per campaign
Ongoing management$750starting / month
- Service
- Competition
- Market
- Lead or customer value
- Sales capacity
- Campaign scope
What affects B2B cost per lead?
We do not quote a universal cost per lead or a timeline. Early work is about learning which searches bring qualified enquiries.
- Search intent
- Keyword competition
- Offer
- Landing-page relevance
- Qualification requirements
- Tracking
- Sales response speed
- 01
Service-specific campaign structure
Campaigns follow the services you want most, not one broad B2B account.
- 02
High-intent search control
Search terms are reviewed so research, job-seeker and consumer traffic stay out.
- 03
Calls, forms and demos tracked
Conversions are tested so you can trust which ads produce enquiries.
- 04
Lead-quality visibility
Enquiries are reviewed for fit, so quality is visible, not just volume.
The person behind your campaigns
Ahasan H. Akash
Founder & Owner
Ahasan focuses on helping businesses turn paid traffic into measurable leads. For B2B and commercial service companies that means Google Ads, accurate call and form tracking and lead-generation systems with follow-up visibility, so campaigns can be judged on real sales enquiries.
Meet the ownerFAQ
B2B Google Ads questions, answered.
How do you get qualified B2B leads, not just form fills?
Campaigns and pages are shaped around the buyers you want, and lead-quality feedback guides keyword and budget decisions.
My sales cycle is long. How can I measure results?
Measurement is planned so early conversions can be reviewed against later outcomes.
Can you follow up on leads for my sales team?
Follow-up can be set up so new enquiries are acknowledged and assigned quickly.
How much does it cost?
Ad spend is separate from management, and the starting prices are shown on this page. Budget depends on search volume and deal value.
What do you need from me?
Your services, target buyers, deal value, sales process and how leads are currently followed up.
My sales cycle is long. How does that change measurement?
Measurement is planned so early conversions, like a demo or quote request, can be reviewed against later sales outcomes, rather than judging the campaign on clicks alone.
Can you take over a B2B account we already run?
Yes. Existing campaigns are audited first, with useful history kept rather than rebuilt from zero, and the audit shows where spend or lead quality is breaking down.
How long until I see results?
We cannot promise a timeline or outcomes. Campaigns can start receiving clicks once live, but how quickly qualified enquiries arrive depends on budget, competition, your services and how quickly sales follows up.
Getting leads but not enough qualified sales conversations?
Adlyvo can review your search intent, service structure, targeting, tracking, landing experience and qualification process to find where B2B leads are being lost.