Search
- When it's useful
- The default for most accounts with clear, searched-for services.
- Intent it captures
- People actively typing what they need into Google.
- What to measure
- Calls, form fills and bookings by campaign and search term.
Google Ads
Turn Google searches into qualified leads.
Adlyvo builds Google Ads around high-intent searches, with keyword and search-term control, call and form tracking, a landing page that matches the ad, and ongoing optimisation from real conversion data.
- High-intent search
- Search-term control
- Calls + forms tracked
- Ongoing optimisation
What Google Ads can capture
Campaign structure should follow what people actually search.
Different searches carry different intent. Treating them the same wastes budget on the wrong searches.
High-intent service search
“[service] company”, “best [service] company”, “get a [service] quote”Someone already looking to hire or buy, comparing options.
Local / location search
“[service] near me”, “[service] in [city]”Location matters as much as the service itself.
Service-specific search
“dental implants”, “car accident lawyer”, “collision repair”Kept apart from adjacent services so budget follows what you actually want.
Urgent / problem-aware search
“emergency [service]”, “[problem] repair near me”Time-sensitive. Needs a fast call path more than a long page.
Campaign types
The approaches Adlyvo actually uses.
Not every account needs every campaign type. This is what each one is for.
Performance Max
- When it's useful
- Once Search is structured and tracking is trustworthy, for broader reach.
- Intent it captures
- Demand across Google's surfaces from one campaign.
- What to measure
- Conversion volume and quality, reviewed against Search performance.
Call-focused campaigns and call assets
- When it's useful
- Businesses where the phone is the primary conversion path.
- Intent it captures
- Searchers who want to talk to someone, not fill out a form.
- What to measure
- Call duration and outcome, not just call count.
How Adlyvo manages Google Ads
A clear process, built around real search intent.
Performance is not just the ad — every step between the search and the tracked outcome affects whether budget produces real enquiries. Not every account receives every step below in the same order or scope.
- 01
Account / tracking review
See what exists today before anything changes.
- 02
Search-intent & keyword research
Map how people actually search for what you offer.
- 03
Campaign / ad-group structure
Built around intent, not one broad account.
- 04
Ads + assets
Copy and assets that match the search behind the click.
- 05
Conversion tracking validation
Calls, forms and bookings tested before launch.
- 06
Launch
Campaigns go live once structure and tracking are in place.
- 07
Search-term / negative keyword optimisation
Ongoing review of what is actually being searched.
- 08
Budget / bid / location / device optimisation
Spend follows what the data shows is working.
- 09
Lead-quality review
Enquiries reviewed for fit, not just counted.
In short: Search → Ad → Landing page → Call / form → Qualified lead.
Where Google Ads budget gets wasted
Getting clicks, but not enough qualified enquiries?
- Broad and irrelevant searches
Loose match types pull in clicks with no real intent behind them.
How Adlyvo helps: Search terms are reviewed and negatives applied against confirmed waste. - Poor keyword grouping
Unrelated terms sharing one ad group weaken every ad in it.
How Adlyvo helps: Ad groups are kept tight, so the keyword, ad and page stay related. - Missing negative keywords
The same irrelevant searches keep spending budget every day.
How Adlyvo helps: Negative keyword lists are built and expanded from real search-term data. - Wrong locations
Clicks arrive from places you do not serve.
How Adlyvo helps: Location targeting reflects where you can realistically do the work. - Every service mixed into one campaign
It becomes impossible to see which service is actually worth the spend.
How Adlyvo helps: Priority services get their own campaign and budget. - Homepage traffic instead of a relevant page
A click for one service lands on a page about everything you do.
How Adlyvo helps: Each priority service gets a matching landing page. - Calls and forms not tracked, or the wrong actions counted
Budget optimizes toward clicks or page views instead of real enquiries.
How Adlyvo helps: Calls and forms are set up and tested as the conversion actions that matter.
Real proof
Real accounts, real reporting windows.
The same verified results shown on the Case Studies page, from the ad accounts they came from.
Search-term & account optimisation
Better campaigns start with tighter control, not just better ads.
Search-term review and account-level targeting both shape whether budget reaches the right searches.
- Search-term review
- Keyword grouping by intent
- Negative keyword lists
- Service-specific structure
- Ongoing waste review
No account can block every irrelevant search perfectly, so this is an ongoing review. Where, when and how the ad is allowed to show matters just as much:
LocationsDevicesDays and timesBudgetsBiddingSearch terms
Landing experience
A generic homepage weakens a strong ad.
A click that promised one thing should land on a page about that exact thing.
- 01Ad promise
- 02Relevant landing page
- 03Clear offer
- 04Trust
- 05CTA
- 06Lead
Conversion tracking
Clicks are not the goal. Measurable enquiries are.
Tracking helps show which campaigns and searches produce real actions, not just traffic.
Phone callForm submissionBookingWhatsApp / chat, where applicableQualified lead
We cannot promise perfect attribution across every channel and device. The goal is trustworthy data you can act on.
Explore Conversion Tracking →
Who this is for
Built for businesses that want better-quality leads, not just more clicks.
- Generate leads or calls, not just brand awareness
- Have clear, definable services
- Have a defined service area
- Can follow up with enquiries
- Want better call and form tracking
- Are wasting spend on irrelevant searches
- Need campaign restructuring
- Want more visibility into lead quality
Results depend on your market, competition, offer and follow-up. We do not promise fixed outcomes.
Budget, cost & why Adlyvo
Honest answers about Google Ads cost, and what earns your trust.
How much should you spend on Google Ads?
There is no universal number. It depends on the factors below, and we review them before recommending a budget. Ad spend is separate from management and goes directly to Google.
Campaign setup$450per campaign
Ongoing management$750starting / month
- Industry
- Market
- Competition
- Service value
- Geography
- Campaign scope
- Available lead-handling capacity
What affects Google Ads cost per lead?
We do not quote a universal cost per lead or a timeline. Early work is about learning which searches bring the right enquiries.
- Search intent
- Competition
- Landing page
- Tracking
- Location
- Offer
- Response speed / lead handling
- 01
Search-intent-led structure
Campaigns follow how people actually search, not one broad account.
- 02
Search-term and negative keyword control
Search terms are reviewed and negatives applied against confirmed waste.
- 03
Calls and forms tracked
Conversions are tested so bidding learns from real enquiries, not clicks.
- 04
Lead-quality visibility
Enquiries are reviewed for fit, so quality is visible, not just volume.
The person behind your campaigns
Ahasan H. Akash
Founder & Owner
Ahasan focuses on helping businesses turn paid traffic into measurable leads. That means Google Ads built around real search intent, accurate call and form tracking, and lead-generation systems judged on real enquiries, not just clicks.
Meet the ownerFAQ
Google Ads questions, answered.
How much should I spend on Google Ads?
There is no universal number. It depends on your market, how competitive the search terms are, the value of a customer, and how many locations or services you advertise. We review these before recommending a budget, and ad spend is separate from management. Pricing for setup and management is shown on this page.
How long does Google Ads take to start generating leads?
We cannot promise a timeline. Campaigns can start receiving clicks once they are live, but learning which searches produce good enquiries takes time and depends on budget, competition and how well conversions are tracked. Early work focuses on the searches most likely to matter.
Why am I getting clicks but not enough qualified leads?
Common causes are broad or mixed-intent targeting, irrelevant search terms, a landing page that does not match the search, or conversions that count the wrong action. An audit checks search terms, structure, conversion actions and the page to show where the leak is.
Can you take over an existing Google Ads account?
Yes. Work usually starts with an audit of the current structure, search terms, conversion actions and settings, so you can see what is working before anything changes.
How do you track calls and forms from Google Ads?
Calls, forms and bookings are set up as conversion actions, so Google Ads learns from real lead actions. The exact call tracking options depend on your phone and website setup and are confirmed after the audit. Tracking has its own page if you need a deeper setup.
Should I use Search or Performance Max?
Most accounts start with a focused Search campaign, since it gives the clearest control over intent and search terms. Performance Max is added once Search is structured and tracking is trustworthy, for businesses that want broader reach.
Can you manage multiple services or locations in one account?
Yes. Priority services and locations are typically structured into their own campaigns, so budget and performance stay visible by service and area rather than blended into one account total.
Getting clicks but not enough qualified leads?
Adlyvo can review your search terms, campaign structure, tracking, landing experience and lead quality to find where Google Ads performance is breaking down.