Improve Meta Measurement With Pixel + Conversions API
I set up and troubleshoot Meta Pixel and Conversions API tracking so your advertising team or agency can measure lead and purchase events more reliably. This is a tracking-only service. I do not manage Meta ad campaigns.
Meta Pixel · Conversions API · Event deduplication · Event Match Quality · Lead and e-commerce event tracking
Meta Tracking Services
Choose the tracking depth your funnel actually needs
Start with Pixel for browser-side measurement, add CAPI for browser + server signals, or use the advanced tier for e-commerce and custom event flows.
Browser tracking
Meta Pixel Essentials
$150 one-time
A clean Pixel foundation with the core events your Meta advertising team needs.
What you get
A clean Meta Pixel setup that records the actions most important to your funnel
Core events mapped to real visitor intent instead of generic page activity
Lead, ViewContent or Purchase events configured where they support your campaign goals
Essential parameters and domain/event settings reviewed for cleaner reporting
Meta Test Events, diagnostics and QA completed before the setup is handed over
1–2 daysPixel only
Most Popular
Browser + server
Pixel + CAPI
$300 + one-time
Combine browser and server events with proper deduplication for more resilient measurement.
What you get
Everything in Meta Pixel Essentials with added server-side event delivery
Conversions API configured using the integration method that best fits your website
Browser and server events deduplicated so conversions are not counted twice
Event IDs and supported customer-data parameters mapped to strengthen matching quality
Event Match Quality reviewed and the complete journey tested end to end
3–5 daysPixel + CAPI
Advanced / e-commerce
Advanced CAPI & E-commerce
$500 + one-time
A deeper implementation for stores, custom funnels and complex server-side event flows.
What you get
Advanced server-side CAPI built for stores, custom funnels or complex checkout journeys
ViewContent, AddToCart, InitiateCheckout and Purchase mapped across the full buying journey
Value, currency, product and content data sent correctly for useful revenue reporting
Custom data-layer or checkout integration added where standard plugins are not enough
Missing or duplicated events resolved, followed by advanced QA and technical handoff
5–10 daysCustom scope
Tracking onlyThese packages do not include Meta campaign creation, media buying or ongoing Meta Ads management.
Platform complexityCustom checkouts, apps and third-party funnels may require additional development work.
Third-party feesAny external server-side hosting or connector subscription is billed separately by that provider.
What gets checked
Pixel and CAPI should work as one measurement system
The goal is to send the right events with consistent parameters and avoid unnecessary browser/server duplication.
Event map
Identify the priority Lead, Purchase or funnel events that should be measured.
Browser + server logic
Review how Pixel and CAPI events relate and where deduplication is required.
Parameter quality
Check supported identifiers, values and event parameters based on the available data.
Testing & handoff
Test priority events and document the final implementation for the advertising team.
Clear scope: This service covers Meta Ads conversion tracking and measurement only. It does not include Meta campaign creation, media buying or ongoing Meta Ads management.
Working standard
Meta tracking is implemented with validation in mind
Pixel and CAPI setups are reviewed around event mapping, deduplication, parameters and diagnostics, not just whether a base pixel appears.
Scope confirmed first
Deliverables, access, timeline and fee are agreed before paid work starts.
Client-owned assets
Your ad, analytics and business accounts remain under your ownership.
Testing & QA
Implementation quality is checked before handoff or launch.
Clear handoff
You receive a concise summary of what was changed and what to monitor next.
Next step
Not sure whether your Pixel and CAPI are working correctly?
I can review your existing event setup, identify duplicates or missing signals, and recommend the right tracking scope.