Google Shopping
Product listings shown against a live feed. Built for shoppers already comparing specific products.
Built around: product name · brand + product
Google Ads for ecommerce
Turn product searches into measurable ecommerce sales.
Adlyvo manages Shopping, Performance Max and Search around product-level intent, with purchase and revenue tracking, feed and landing relevance, and visibility into which campaigns and products actually drive sales.
- Shopping + PMax
- Purchase tracking
- Revenue visibility
- Product-level optimisation
How campaigns are structured
Different intent, different campaign type.
Shoppers move through discovery, comparison and purchase across channels, so each stage gets the campaign type built for it instead of one generic account.
Performance Max
Reaches shoppers across Google's surfaces from one campaign, so product and feed data matter more than ever.
Built around: broader product and category demand
High-intent search
Shoppers actively comparing or ready to buy, searched by product or use case rather than browsing.
Built around: best [product] for [use case] · [brand] vs [brand]
Remarketing and customer journey
Reaching people who viewed a product or abandoned a cart, and existing customers likely to buy again.
Built around: cart abandonment · repeat purchaseThe product journey
From a product search to measurable revenue.
Add to cart and checkout are useful signals. Purchase is the outcome the account is judged against.
- 01
Product search
A shopper searches for a specific product or category.
- 02
Shopping, Search or PMax ad
The ad matches the product and the intent behind the search.
- 03
Product or category page
The click lands on a page built to sell that product, not a generic homepage.
- 04
Add to cart
An early signal of interest, not a sale.
- 05
Checkout
A stronger signal, still not a completed purchase.
- 06
Purchase
The transaction completes. This is the outcome campaigns are judged against.
- 07
Revenue or value
Purchase value is measured so budget can follow what actually sells.
Where ecommerce ad spend leaks
Traffic looks fine, but profit does not?
- Wrong products receiving budget
Spend flows to whatever the feed surfaces, not what you want to sell.
How Adlyvo helps: Budget is reviewed against product-level performance, not campaign totals alone. - Weak search or product intent
Broad, low-intent traffic gets treated the same as a shopper ready to buy.
How Adlyvo helps: Campaigns are structured around real buying intent, not just impressions. - Poor feed or product data
Missing titles, prices or availability quietly suppress or misroute products.
How Adlyvo helps: Feed and product data are reviewed as part of the account. - Traffic sent to weak product pages
A strong ad cannot fix a product page that loses visitors before they buy.
How Adlyvo helps: Landing and product-page relevance is reviewed alongside the ads. - Add to cart or checkout treated as purchases
Optimizing toward the wrong signal inflates results that never became sales.
How Adlyvo helps: Purchase is kept as the primary conversion action, not an earlier step. - Broken or duplicate purchase tracking
The same sale can be counted more than once, or missed entirely.
How Adlyvo helps: Purchase and value tracking are tested so the numbers can be trusted. - No visibility into which products generate sales
Total revenue looks fine while individual products quietly lose money.
How Adlyvo helps: Reporting is broken down by product and campaign, not just account totals.
Ecommerce campaign experience
We show approved results only, and none are published for ecommerce yet.
There is no approved ecommerce campaign screenshot published on this site yet, so we do not show one and we do not substitute unrelated numbers, revenue or ROAS figures. What we can show is how purchase and value tracking is set up and reported in real Google Ads accounts from other businesses.
If you want to see what tracked reporting looks like for a store like yours, the audit walks through it against your own products and tracking setup.
View real case studies →What shoppers search for
Every kind of product search behaves differently.
A specific product search
The shopper: A shopper who already knows what they want and is deciding where to buy it.
The campaign: A Shopping or Search campaign built around that exact product, sent straight to its product page.
A product category search
The shopper: A shopper browsing a category, not yet fixed on one specific item.
The campaign: A category-level campaign and landing page, structured so the strongest products inside it get the attention.
Commercial or buying intent
The shopper: A shopper actively comparing options and close to a purchase decision.
The campaign: High-intent keywords and remarketing kept separate from broad browsing traffic, with purchase tracked at the end.
Examples of search intent, not exact keywords or guaranteed results.
Purchase tracking
A purchase should be a purchase, not an add-to-cart.
Meaningful optimisation needs trustworthy purchase and conversion-value tracking, not engagement signals treated as sales.
Product viewInterest, not intent to buy.
Add to cartAn early signal, not a sale.
Begin checkoutStronger, still not complete.
PurchaseThe transaction is complete.
- What gets checked
- Transaction and purchase eventsThe purchase itself is the primary action campaigns are optimized toward.
- Revenue or valuePurchase value is passed through so results can be judged on more than order count.
- Duplicate preventionThe same purchase should not be counted twice across tags or platforms.
- Consistency with your store and analyticsGoogle Ads numbers are checked against your store and analytics data, not taken on faith.
- Primary vs secondary actionsPurchase is set as the primary action; add-to-cart and checkout are tracked as secondary signals, not conflated with sales.
Budget priority & visibility
Not every product deserves the same budget, or the same blind spot.
Budget is prioritized by product, intent and value, then reporting follows that same chain down to what actually sold.
- 01
Best-selling products
Products with proven demand are the natural place to concentrate budget first.
- 02
Business value, where available
Margin or business value data, when you can share it, helps prioritize beyond revenue alone.
- 03
Low-value products
Products that consume budget without producing worthwhile sales are identified, not ignored.
- 04
Availability and category structure
Stock and category grouping are reflected in how campaigns are organized.
Google Ads does not automatically know your profit margins. Business value is only used where you connect or share that data.
Which campaigns produced which purchases, and what those purchases were worth, reviewed by product, not only by account total. Figures shown here are illustrative, not your account's data.
Who this is for
Built for stores that want measurable, not just reported, sales.
- Stores already generating product demand
- Ecommerce brands wanting more purchases
- Stores running Shopping, PMax or Search
- Businesses needing accurate purchase tracking
- Stores with multiple products or categories
- Owners wanting clearer revenue visibility
- Stores wasting budget on weak products
- Teams able to manage stock, fulfilment and customer service
Results depend on your catalog, market, competition and tracking accuracy. We do not promise fixed outcomes or ROAS.
Budget, cost & why Adlyvo
Honest answers about ecommerce ad cost, and what you get.
How much should an ecommerce store spend on Google Ads?
There is no universal number. It depends on the factors below, and we review them before recommending a budget. Ad spend is separate from management and goes directly to Google.
Campaign setup$450per campaign
Ongoing management$750starting / month
- Product range
- Market
- Competition
- Average order value
- Margins or business value
- Conversion rate
- Campaign scope
- Inventory
What affects ecommerce acquisition cost?
We do not quote a universal CPC, CPA or ROAS. Early work is about learning which products and searches actually sell.
- Product or search intent
- Shopping competition
- Product price
- Feed or product page quality
- Conversion rate
- Tracking accuracy
- Offer
- Repeat purchase value, where relevant
- 01
Product and category campaign structure
Campaigns follow the products you want to sell more of, not one broad account.
- 02
Shopping and search intent control
Budget is directed by real buying intent, reviewed at the product level.
- 03
Purchase and value tracking
Purchases are tracked as the primary action, tested so the numbers can be trusted.
- 04
Product and revenue visibility
Performance is reported by product and campaign, not just account totals.
The person behind your campaigns
Ahasan H. Akash
Founder & Owner
Ahasan focuses on helping businesses turn paid traffic into measurable outcomes. For ecommerce stores that means Google Ads across Shopping, PMax and Search, connected to accurate purchase and value tracking, so campaigns can be judged on real sales.
Meet the ownerFAQ
Ecommerce Google Ads questions, answered.
Should I use Shopping, Performance Max or Search?
It depends on your catalog and margins. Shopping and PMax structures are managed with control over what receives spend.
Why is my revenue reported high but profit is not?
Platform revenue does not include costs. Measurement is set up around profitable, measurable revenue.
Can you fix my purchase tracking?
Yes. Purchase and customer events are tested so results can be trusted.
Do you also handle email and retention?
Retention and lifecycle email are covered by the Klaviyo and Email Marketing services.
What do you need from me?
Store platform access, product feed details, margin information and your ad accounts.
Should I use Shopping, Performance Max or Search?
It depends on your catalog, margins and how much control you want over what receives spend. Shopping and PMax structures are managed with that control in mind rather than left on autopilot.
What is the difference between Add to Cart and Purchase for reporting?
Add to cart and begin checkout are earlier, weaker signals of interest. Purchase is the completed transaction, and it is kept as the primary action campaigns are judged against, not blended with earlier steps.
How long until I see results?
We cannot promise a timeline or outcomes. Campaigns can start receiving clicks once live, but how quickly profitable purchases arrive depends on budget, competition, your catalog and tracking accuracy.
Getting traffic but not enough measurable ecommerce sales?
Adlyvo can review your campaign structure, product and search intent, conversion tracking, product pages and revenue measurement to find where ecommerce ad spend is being lost.