Abandoned Cart
Build a focused recovery flow around high-intent ecommerce behavior.
Klaviyo
Klaviyo flows that match how your customers buy.
Use Klaviyo to create welcome, cart recovery, post-purchase, win-back and campaign journeys that match where the customer is in the buying cycle. For the wider email strategy, see Email Marketing; for trigger logic across platforms, see Email Automation.
Sound familiar?
Using Klaviyo, but the flows are not doing the work an ecommerce store needs?
- 01Only a basic welcome flow exists.
How Adlyvo helps: Welcome, cart recovery, post-purchase and win-back journeys are built around the buying cycle.
- 02Everyone receives the same email regardless of behavior.
How Adlyvo helps: Segmentation lets messages match where the customer is.
- 03Abandoned carts are not recovered.
How Adlyvo helps: A focused recovery flow is built around high-intent ecommerce behavior.
- 04You are not sure what is working inside the account.
How Adlyvo helps: The account is reviewed to find the highest-value lifecycle gaps.
Built for ecommerce lifecycle behaviour
Why Klaviyo is useful for ecommerce lifecycle marketing
Klaviyo combines customer events, product data, segments, campaigns and automated flows. That makes it possible to respond differently when someone signs up, browses a product, adds to cart, purchases or becomes inactive.
The highest-value work is usually not creating more flows for the sake of it. It is deciding which lifecycle moments matter, how the messages should change by customer behavior and how campaigns should coexist with automation.
Because Klaviyo is closely connected to ecommerce behavior, tracking and store integrations have to be healthy before revenue attribution and segmentation can be trusted.
Ecommerce lifecycle
Flows that match the buying cycle.
Welcome, recovery, post-purchase and win-back.
- 1Signup or browse
Behavior captured.
- 2Segment
By what the customer did.
- 3Flow
Welcome, cart, post-purchase.
- 4Purchase
Tracked accurately.
- 5Win-back
Re-engage when they go quiet.
Recover more unfinished purchase intent
Follow up when shoppers browse, add to cart or begin checkout without completing the purchase.
Increase repeat customer value
Use post-purchase, cross-sell and win-back journeys to continue the relationship after the first order.
Coordinate campaigns and automation
Reduce message overlap by using clearer segmentation, flow logic and send timing.
Flows and structure this covers
Supported Klaviyo capability, matched to your buying cycle.
Account and integration reviewWelcome flowAbandoned cart flowBrowse abandonment flowPost-purchase flowWin-back flowCross-sell flowCampaign structureSegmentationFlow and campaign performance review
These are Klaviyo's own flow, campaign and segmentation features. No integrations or capabilities beyond what Klaviyo actually supports are implied.
Related work
Klaviyo is only as good as the data and storefront feeding it.
Retention
Create post-purchase and win-back journeys for repeat customer value.
Shopify CRO
Improve the storefront and purchase experience that feeds Klaviyo behavior.
Ecommerce Tracking
Make sure purchase and customer events are measured accurately.
How it works
Integration health first, then the highest-value flows.
Revenue attribution and segmentation can only be trusted once customer, product and purchase data are confirmed to be reaching Klaviyo correctly.
- 01Review the integration and events
Confirm that customer, product, purchase and behavior data are reaching Klaviyo correctly.
- 02Prioritize lifecycle flows
Start with the moments most likely to influence conversion or repeat purchase.
- 03Coordinate campaigns and segments
Use campaign sending rules that reduce overlap with automated journeys.
- 04Optimize using flow and customer data
Review conversion, revenue and segment performance, then improve timing, logic and messaging.
What gets measured
Flow and segment performance, not vanity opens.
Flow conversion or revenue
Shows which automated journeys contribute to the intended outcome.
Segment performance
Reveals different behavior across customer groups.
Campaign versus flow overlap
Helps avoid sending too many messages to the same person.
Customer repeat behavior
Shows whether lifecycle communication is supporting retention.
What the account looks like
The flow and its performance, shown from the same place.
The customer journey is visible inside the live flow
The flow view should show the trigger, messages and conditional logic used for the specific lifecycle moment.
- Flow trigger visible
- Emails visible
- Conditional split where relevant
- Live status visible
The same flow or campaign is connected to its performance report
The report should match the journey being shown so the performance context is easy to verify.
- Reporting period visible
- Revenue or conversion metric
- Recipient context
- Exact flow or campaign visible
Pricing
Flow setup, then ongoing lifecycle management.
Klaviyo Flow Setup
Klaviyo subscription and sending costs are separate. A free Klaviyo Audit is available first if you want a focused review of your current flows.
Setup$1,500starting / project
- Welcome flow
- Abandoned cart
- Browse or checkout recovery where relevant
- Post-purchase
- Win-back
- Segmentation foundation
- Testing
Klaviyo Management
Klaviyo subscription and sending costs are separate.
Management$1,500starting / month
- Campaign management
- Flow optimization
- Segmentation
- Testing
- Lifecycle strategy
- Reporting
Why choose Adlyvo
Flows prioritised by buying-cycle impact, not built for their own sake.
- 01
Recover more unfinished purchase intent
Follow up when shoppers browse, add to cart or begin checkout without completing the purchase.
- 02
Increase repeat customer value
Use post-purchase, cross-sell and win-back journeys to continue the relationship after the first order.
- 03
Coordinate campaigns and automation
Reduce message overlap by using clearer segmentation, flow logic and send timing.
The person behind your flows
Ahasan H. Akash
Founder & Owner
Ahasan checks the Klaviyo integration and event data before touching flows, so segmentation and revenue attribution can actually be trusted once the lifecycle messaging is live.
Meet the ownerFAQ
Klaviyo questions, answered.
Which Klaviyo flows should an ecommerce store build first?
Usually welcome, abandoned cart, post-purchase and win-back, because they match the most common buying-cycle moments.
Can you fix my existing Klaviyo account?
Yes. The account can be reviewed to find the highest-value lifecycle gaps.
How does segmentation help?
It lets messages match where the customer is, instead of sending everyone the same email.
Do you work only with Shopify?
The page mentions Shopify CRO for storefronts that feed Klaviyo. Tell us your platform when you get in touch.
How will I know it is working?
Purchase and customer events need to be measured accurately, so tracking is checked alongside the flows.
Klaviyo set up, but flows are not earning their keep?
Share your account and store details. We will find the highest-value lifecycle gaps, such as cart recovery, post-purchase and win-back.