Buyer leads
People searching for a home in a specific place. Campaigns follow the areas and property types you actually sell.
Searches like: homes for sale in [location] · houses near me
Google Ads for real estate
Turn property searches into qualified buyer and seller enquiries.
Adlyvo runs Google Ads for agents, brokers and property teams: separate buyer and seller campaigns built around location and property intent, with call and form tracking, matched landing pages and lead-quality visibility.
- Buyer + seller campaigns
- Calls + forms tracked
- Location-based search intent
- Lead-quality visibility
The enquiries you want more of
A campaign for each kind of buyer and seller you want.
Buyers and sellers search differently, so each gets its own ads, page and tracking instead of one general property campaign.
Seller leads
Owners thinking about selling want a different message and a different page from buyers, so they get their own campaign.
Searches like: sell my house · list my home
Property and location searches
Neighborhood and area intent is the strongest signal in real estate, so campaigns are built around your priority markets.
Searches like: apartments in [area] · property in [neighborhood]
Consultation and valuation enquiries
Owners and buyers ready to talk. These get a fast call path and one clear request for a valuation or consultation.
Searches like: realtor near me · property valuation · home valueTwo journeys, kept apart
Buyers and sellers do not search the same way.
Each journey has its own ad, page and follow-up, so neither one dilutes the other.
- 1Property or area search
Someone looks for homes in a specific place.
- 2Buyer ad
The ad names the area and property type.
- 3Area or property page
A page for that market, not the homepage.
- 4Call or form
Tracked back to the campaign and area.
- 5Follow-up
The enquiry is answered quickly.
- 6Qualified buyer
Reviewed against the campaign.
- 1Selling or valuation search
An owner looks at selling or a home value.
- 2Seller ad
The ad speaks to selling, not browsing.
- 3Seller landing page
One page, one valuation or contact request.
- 4Valuation or contact request
Tracked and labeled as a seller enquiry.
- 5Follow-up
Owners are contacted while the intent is fresh.
- 6Qualified seller
Reviewed against the campaign.
Where real estate ad spend leaks
Getting property enquiries, but too few worth calling?
- Buyer and seller intent mixed together
One campaign and one page serve two very different searchers.
How Adlyvo helps: Buyer and seller campaigns are structured separately. - Generic property keywords
Broad terms like “houses” attract browsers with no market in mind.
How Adlyvo helps: Campaigns lean on area and intent-specific searches. - Traffic from irrelevant locations
Clicks arrive from places you do not work in.
How Adlyvo helps: Location targeting reflects your priority markets, with exclusions. - Every click sent to the homepage
A search for one area lands on a page about everything.
How Adlyvo helps: Each priority market gets a matching page. - Calls and forms not tracked
Low-intent actions get counted as conversions, and real enquiries are missed.
How Adlyvo helps: Conversions are tested so they reflect real calls and forms. - Weak lead-quality visibility
You see form fills, not which ones were buyers or sellers worth calling.
How Adlyvo helps: Enquiries are labeled and reviewed by type, area and source. - Slow follow-up
The enquiry goes to whichever agent replies first.
How Adlyvo helps: Response gaps become visible.
Real estate campaign experience
We show approved results only, and none are published for real estate yet.
There is no approved real estate campaign screenshot published on this site yet, so we do not show one and we do not substitute unrelated numbers. What we can show is how call and form tracking is set up and reported in real Google Ads accounts from other industries.
If you want to see what tracked reporting looks like for a business like yours, the audit walks through it against your own markets, search terms and campaigns.
View real case studies →Location and intent
Property leads depend on location and intent.
- Priority marketsThe areas you most want to work in get the strongest budget.
- Neighborhoods and areasNarrower areas get their own pages where there is enough demand to justify them.
- Excluded locationsPlaces you do not serve are kept out of targeting.
- Buyer and seller kept separateEach market can have its own buyer and seller campaign and page.
Targeting uses location and search intent only, never protected characteristics or demographics. Location targeting reduces out-of-area clicks but cannot be perfect.
Lead quality and follow-up
Form fills are not the same as qualified property enquiries.
A tracked enquiry only becomes useful when you know who it is from, what they need and what happened next.
Example enquiry record
- Enquiry typeBuyer
- AreaPriority market
- Property needRecorded at follow-up
- SourceBuyer campaign, area page
- ResponseTime to first reply
- StatusNext step: viewing or call
Illustrative only. We do not promise closed transactions.
Every buyer and seller journey above ends the same way: a call or form tracked back to its campaign and area, then labeled by type so agents can see what actually needs a reply.
That labeling is what turns a raw form count into a usable pipeline. The record on the left is what a tracked enquiry looks like once it is captured.
Who this is for
Built for real estate businesses that want clearer lead quality.
- More buyer enquiries
- More seller and valuation enquiries
- Location-specific leads
- Fewer irrelevant enquiries
- Call and form tracking
- Better lead-source visibility
- Clearer budget allocation
- Stronger follow-up visibility
Results depend on your markets, competition and how enquiries are followed up. We do not promise fixed outcomes.
Budget and cost
Honest answers about real estate ad cost, and why Adlyvo runs it.
How much should a real estate business spend on Google Ads?
There is no universal number. It depends on the factors below, and we review them before recommending a budget. Ad spend is separate from management and goes directly to Google.
Campaign setup$450per campaign
Ongoing management$750starting / month
- Target market
- Buyer versus seller campaigns
- Competition
- Geography
- Lead value
- Campaign scope
- Available follow-up capacity
What affects real estate cost per lead?
We do not quote a universal cost per lead or a timeline. Early work is about learning which searches bring the right enquiries.
- Keyword and search intent
- Target market
- Competition
- Landing page relevance
- Call and form tracking
- Lead handling
- Response speed
Why choose Adlyvo
- 01
Buyer and seller intent separated
Each gets its own campaign, page and follow-up, so neither dilutes the other.
- 02
Location-focused campaign structure
Campaigns follow your priority markets, with exclusions for places you do not serve.
- 03
Calls and forms tracked
Conversions are tested so you can trust which ads produce enquiries.
- 04
Lead-quality visibility
Enquiries are reviewed by type, area and source, so quality is visible and not only volume.
The person behind your campaigns
Ahasan H. Akash
Founder & Owner
Ahasan focuses on helping businesses turn paid traffic into measurable leads. For real estate businesses that means Google Ads, accurate call and form tracking and lead-generation systems with follow-up visibility, so campaigns can be judged on real buyer and seller enquiries.
Meet the ownerFAQ
Real estate Google Ads questions, answered.
Can you generate both buyer and seller leads?
Yes. Buyer and seller lead generation are structured separately, since the searches and intent differ.
Why are many of my real estate leads low quality?
Often campaigns favor volume over intent. Lead quality is reviewed so campaigns lean toward serious enquiries.
How fast should agents respond to new leads?
As fast as possible. Follow-up can be set up so new enquiries are answered quickly and nothing waits.
Can you connect ad spend to appointments?
Conversion actions are measured, so results can be compared with enquiries and appointments.
What do you need to start?
Your markets, the property types you want, how leads are handled and who follows up.
How much should a real estate business spend on Google Ads?
It depends on your target market, whether you run buyer and seller campaigns, competition, geography, lead value and how many enquiries you can follow up. We review these before recommending a budget. Ad spend is separate from management, and starting prices are shown on this page.
Can you target only the areas I work in?
Yes. Campaigns can focus on your priority markets and exclude places you do not serve. Targeting uses location and search intent only, never protected characteristics, and it cannot be perfect, so search terms are reviewed too.
How long until I see results?
We cannot promise a timeline or outcomes. Campaigns can start receiving clicks once live, but how quickly good enquiries arrive depends on budget, competition, your markets, tracking and follow-up.
Getting clicks but not enough qualified buyer or seller enquiries?
Adlyvo can review your search intent, location targeting, buyer and seller campaign structure, tracking, landing experience and follow-up flow to find where leads are being lost.