Search-intent keyword program for an estate planning practice.
Reporting period: 30-day reporting window
- 108Conversions
- 177Phone calls
- $9KCost
Google Ads Specialist
Google Ads Specialist for Businesses That Depend on Quality Leads
Built Around Leads, Not Just Clicks.
Adlyvo specializes in Google Ads for businesses that rely on calls, forms, bookings and qualified enquiries, with campaign management, conversion tracking and lead-quality measurement connected together.
Who this is for
Best suited to businesses where a lead has real value.
- Revenue starts with a phone call, a form or a booked appointment.
- A genuine enquiry matters more to you than the number of clicks.
- You want tracking you can trust before the budget is scaled.
The work is built around lead-generation businesses, and the industries below are the ones with existing Adlyvo pages and results.
What makes the approach different
Seven things a Google Ads specialist should get right.
High-intent campaign structure
Campaigns are split by service and search intent, so budget reaches people ready to enquire instead of one mixed account.
Search-term and negative-keyword management
Real search terms are reviewed and irrelevant ones excluded, so spend stops leaking into searches that never become leads.
Landing-page relevance
The page a visitor lands on matches what they searched and makes the next step obvious.
Accurate conversion tracking
Calls, forms and bookings are set up as the conversions bidding learns from, and tested before spend scales.
Lead-quality feedback
Where it is available, feedback on which enquiries were genuine shapes decisions, not just the lowest cost per lead.
Ongoing optimization
Bids, budgets, ads and search terms are reviewed against real conversion data, not set up once and left alone.
Scaling based on measurable outcomes
Budget grows where the data shows qualified enquiries, not because a campaign reports more clicks.
Conversion tracking
Not every click, or every action, counts the same.
Google Ads can only optimize toward the actions it is told about. If a form fires twice, a call is not tracked or a low-value button click is marked as the main conversion, bidding learns from data that does not reflect the business. Tracking is treated as part of the campaign, not an add-on.
- Phone calls
Calls are measured as their own conversion. A tap on a number is not treated as a conversation.
- Forms
Form submissions count as enquiries once duplicates and test fires have been checked.
- Bookings
Booked appointments are tracked separately where the booking flow allows it.
- Primary vs secondary
Only actions that show real business value are primary and guide bidding. Lower-value interactions stay secondary.
- Browser-side tracking
The foundation: tags configured, tested and reconciled so Google Ads and GA4 are not telling different stories.
- Server-side tracking
Added when there is a real measurement need, such as signal loss or platform matching issues. Not recommended by default.
- Qualified-lead feedback
Where applicable, lead-quality or offline outcome feedback is passed back so optimization is not based on raw enquiry counts.
Real proof
View All Case StudiesResults shown directly from the ad accounts.
Call-tracked search campaigns for a pain management clinic.
Reporting period: 30-day period
- 155Conversions
- 246Phone calls
- $4.04Avg. CPC
Search campaign for a residential electrical contractor.
Reporting period: 6.5-month window
- 460Conversions
- 1,690Clicks
- $9.14Cost / conversion
Performance Max campaign for a private transport operator.
Reporting period: 8-month period
- 754Conversions
- 19.2KClicks
Google Ads services
Each part has its own page.
Google Ads Management
Ongoing search-term control, testing and budget optimization focused on qualified leads.
View service →Campaign Setup
A new Search campaign or a focused rebuild before ongoing management begins.
View service →Conversion Tracking
Calls, forms and bookings connected to Google Ads and tested before handoff.
View service →Landing Pages / CRO
A focused page for paid traffic that removes friction between the click and the enquiry.
View service →CRM / Follow-Up
Every new enquiry gets an owner, a status and a next step.
View service →
How an engagement works
From audit to scale.
Audit
Review the current account, search terms, tracking and structure.
Setup / Restructure
Build or rebuild campaigns around intent and the services you want.
Tracking
Set up and test calls, forms and bookings before spend scales.
Launch
Go live with the structure, tracking and landing path in place.
Optimization
Review search terms, bids, budgets and ads against real conversions.
Lead-quality review
Check which enquiries were genuine and adjust to match.
Scale
Increase budget where the data shows qualified enquiries.
Pricing
Clear starting prices. Ad spend is separate.
- Google Ads AuditFREEno cost
- Campaign Setup or Rebuild$450per campaign
- Monthly Management$497starting / month
Starting price applies to a focused small-business account; multi-market, multi-campaign or larger-spend accounts are scoped separately. Ad spend goes directly to Google. View full pricing →
FAQ
Questions before hiring a Google Ads specialist.
What does a Google Ads specialist do?
A Google Ads specialist plans, builds and manages Google Ads campaigns: keyword and search-term control, ad copy, budgets and bids, conversion tracking and reporting. At Adlyvo the target is qualified enquiries such as calls, forms and bookings, not just clicks.
Does Adlyvo work with existing Google Ads accounts?
Yes. Work usually starts with an audit of the current structure, search terms, conversion actions and settings, so you can see what is working before anything changes.
Do you work with local service businesses?
Yes. The work centres on businesses that depend on calls, forms and bookings, such as dental, healthcare, legal, home services, automotive, transportation, real estate and beauty. The Case Studies page shows verified account results.
Can you track phone calls and form leads?
Yes. Calls, forms and bookings are set up as conversion actions and tested. The exact call-tracking options depend on your phone and website setup and are confirmed after reviewing it.
Can you measure qualified leads?
Where feedback is available, yes. Lead-quality or outcome feedback can be connected so optimization reflects which enquiries were genuine, not just how many arrived. It depends on how your business records lead outcomes.
Do you offer server-side conversion tracking?
Yes, when there is a real measurement need such as signal loss or platform matching issues. It usually works alongside browser tracking and is not recommended by default. The Server-Side Tracking page explains when it is worth adding.
How much does Google Ads management cost?
The audit is free. Campaign setup or rebuild is $450 per campaign, and ongoing management starts at $497 per month for a focused small-business account. Larger or multi-market accounts are scoped separately, and ad spend is separate and goes directly to Google. See the Pricing page for the full breakdown.
Does Adlyvo only manage Google Ads?
No. Google Ads is the focus of this page, but Adlyvo also works on Meta Ads, conversion tracking, landing pages and CRO, and CRM and workflow automation.
Led by Ahasan H. Akash, Founder & Owner. Meet the founder →
Want a clear view of what your Google Ads account is really producing?
Share your account, your tracking setup and your goal. You will get a clear view of what is holding performance back and what to do next.